Our team lives and breathes innovation and can help you do the same
Thinking differently
We are a North West UK based user-centred innovation consultancy, specialising in business transformation, design thinking and industrial design. We have an extensive track record in working with clever people directly or through initiatives like Made Smarter and KTN Mentoring, and our client list is a Who’s Who of scientific and high tech spin-out companies.


JONATHAN BUTTERS
Principal Innovation and Design Consultant and CEO
Jonathan is an alumnus of Newcastle University, Imperial College and the Royal College of Art, and has over thirty year’s experience in user-centred product design and innovation consultancy, as well as ten years in international engineering. He has an extensive track record in working with clever people directly or through initiatives like Made Smarter and KTN Mentoring. His in-depth experience in medical and scientific device development has resulted in the successful development of many technically-advanced solutions, by ensuring they are also human-focused.
He specialises in helping to develop clients' ideas, breakthrough scientific discoveries, fundraising and market intelligence. Jonathan has a passion for innovating, commercialising and bringing benefits to end users - focussing on “using innovation to boost growth and profits”.
Jonathan is a classic mix of creativity and scientific exploration, employing an Open Innovation approach to seize success from the potentially disruptive effects and risks of being innovative. He has been a mentor on the KTN/GCRF Demonstrate Impact Programme and has also supported clients to complete Design Council Spark projects.

