Are you grappling with inefficiencies and frustrations in your “business as usual” way of doing things?
Wanting to branch out into new markets, or develop a new product or service, but struggling to work out where to start?
Is customer engagement or retention an issue but you’re not sure of how to tackle this?
In all these examples, and many more, Design Thinking could be just what you need to unleash the creative problem solving of your team and radically
improve your business. It’s a human-centred process, which uses tried and tested tools and techniques, to help you reframe problems, overcome biases and unblock the imagination and innovation of your in-house teams.
And although there's a fair bit of hype around about Design Thinking, it’s really not that complicated. In essence, it’s about:
Sounds messy, right? Well yes, it can be - but it’s also proven to be great at getting to solutions which are
unexpected, delightful, engaging and effective.
I’ve helped many different types of business tackle their
knotty problems in this way:
None of these sound particularly like “design” related projects and yet, Design Thinking was at the heart of devising a credible plan that addressed the full trinity of business success - Desirability, Feasibility and Viability. By allowing their teams to engage in this process, these organisations unlocked their insight, talent and motivation to define and design the changes and developments that were needed.
Are you grappling with a knotty problem? Let’s have an initial chat to see if it’s something we can help you with!
Charlotte Corke
Principal Innovation and Start-up Consultant